Notes from Priceonomics' 2017 Content Marketing Conference

I've been a fan of Priceonomics for a long time. They publish thoughtful, data-heavy content and they've written some fun books. This post is a collection of my notes from the 2017 Priceonomics Content Marketing Conference, which was held a few weeks ago. The content was very high quality -- not surprising given the theme of the conference -- and included a lot of useful advice on creating content, scaling content teams, and building an audience.

Table of Contents

  1. Audience Growth: The Little Things that Work by Sam Parr, Founder of The Hustle
  2. How to Scale a Content Team by Maggie Leung, VP of Content at NerdWallet
  3. BuzzFeed: How We Data Science by Gilad Lotan, VP of Data Science at BuzzFeed
  4. Why Data-Driven Companies Hire Economists by Jed Kolko, Chief Economist at Indeed
  5. Attract, Capture + Convert Customers by Shafqat Islam, CEO of NewsCred
  6. The Anatomy of a Viral Video by Grant Marek, Editorial Director at Chubbies Shorts
  7. The POPSUGAR Formula by Lisa Sugar, Founder of POPSUGAR
  8. Fireside Chat: Marketing for Startups with Michael Seibel, CEO of Y Combinator
  9. From Zero to Five Million Pageviews by Courtland Allen, Founder of Indie Hackers
  10. Connecting with Journalists by Ricky Yean, CEO of Upbeat
  11. Hard-to-Make Data-Driven Content by Amber Thomas and Matt Daniels of Polygraph
  12. Content that Caters to Multiple Tiers of Media by Issi Romem, Chief Economist at BuildZoom
  13. Igniting Curiosity by Benjamin Solomon, Director of Creative Development at Vox
  14. Lessons from a Technology Journalist by Kim-Mai Cutler, Partner at Initialized Capital
  15. The Paradox of Great Content by Rand Fishkin, Founder of Moz

Audience Growth: The Little Things that Work by Sam Parr, Founder of The Hustle

How to Scale a Content Team by Maggie Leung, VP of Content at NerdWallet

BuzzFeed: How We Data Science by Gilad Lotan, VP of Data Science at BuzzFeed

Why Data-Driven Companies Hire Economists by Jed Kolko, Chief Economist at Indeed

Attract, Capture + Convert Customers by Shafqat Islam, CEO of NewsCred

The Anatomy of a Viral Video by Grant Marek, Editorial Director at Chubbies Shorts

The POPSUGAR Formula by Lisa Sugar, Founder of POPSUGAR

Fireside Chat: Marketing for Startups with Michael Seibel, CEO of Y Combinator

From Zero to Five Million Pageviews by Courtland Allen, Founder of Indie Hackers

Connecting with Journalists by Ricky Yean, CEO of Upbeat

Hard-to-Make Data-Driven Content by Amber Thomas and Matt Daniels of Polygraph

On a completely unrelated note, I've spent hours on Polygraph's visualization of evolving music tastes. It's amazing.

Content that Caters to Multiple Tiers of Media by Issi Romem, Chief Economist at BuildZoom

Igniting Curiosity by Benjamin Solomon, Director of Creative Development at Vox

Lessons from a Technology Journalist by Kim-Mai Cutler, Partner at Initialized Capital

The Paradox of Great Content by Rand Fishkin, Founder of Moz

(The deck for this presentation is here.)

Q&A with Rand:


Well, that's it! If you liked these conference notes, you might also enjoy my notes from SalesConf in 2014.

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